Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

3.4Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Olive Young - Yeouido Station Branch [Tax Refund Shop] (올리브영 여의도역)

3.4Km 2024-04-16

61, Yeouinaru-ro, Yeongdeungpo-gu, Seoul

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Jinju Hoegwan (진주회관)

3.4Km 2024-06-19

26 Sejong-daero 11-gil, Jung-gu, Seoul
+82-2-753-5388

Jinju Hoegwan is a renowned kongguksu (noodles in cold soybean soup) eatery near City Hall Station. Kongguksu is a traditional Korean summer dish made by boiling and grinding soybeans into a creamy broth, served with noodles, offering a refreshing and nutty flavor. Kongguksu is available from March to November. Their staff-recommended menu includes kimchi bokkeumbap (kimchi fried rice), freshly roasted by the staff, along with kimchi jjigae and samgyeopsal (pork belly).

Jeongdong Theater (국립 정동극장)

3.5Km 2024-06-19

43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500

Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.

The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.

Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군)

3.5Km 2024-03-12

40 Sejong-daero, Jung-gu, Seoul
010-2802-2133

The Sungnyemun Gate Guard Ceremony is a reenactment of the changing of the guards who protected the fortress walls around the capital city during the Joseon dynasty. During this change, the gates would be opened for the off-duty guards to go out and replace those finishing their shift of walking along the walls.

Jungmyeongjeon Hall (중명전)

3.5Km 2025-01-09

41-11, Jeongdong-gil, Jung-gu, Seoul
+82-2-752-7525

Located near Deoksugung Palace, Jungmyeongjeon Hall is a red-brick modern Western-style building. It was built in 1899 as the imperial library of the Korean Empire. After Deoksugung Palace caught on fire in 1904, the place became the temporary residence of Emperor Gojong. It also witnessed the tragic part of history in which the infamous Eulsa Treaty (Japan-Korea Protectorate Treaty), an illegal treaty forced by Japan, was signed in 1905. Its exhibition hall serves as a place for historical education.

Seoul Former Russian Legation (서울 구 러시아공사관)

3.5Km 2020-06-18

21-18, Jeongdong-gil, Jung-gu, Seoul
+82-2-3396-5882

The Russian Legation was built in a Renaissance style in 1890. Russian architect, A. J. Scredin Sabatine designed the structure. In 1895, during the Joseon dynasty, the Eulmisabyeon Incident took place as a show of force by the Japanese.

Empress Myeongseong-hwanghu was emerging as a strong figure in Korea at a time when a power struggle between Japan, China, Russia, and other powers were taking place. Japanese Minister, Miura Goro saw her as a threat and ordered her assassination. After hearing news of the Empress’s assassination, King Gojong and the Crown Prince sought refuge in the Russian Embassy for one year.

After 1945, the Soviet Union took over the embassy until it was almost completely destroyed by a fire during the Korean War [1950~1953]. The only remaining parts of the building are the tower and basement areas. The building was restored to its current condition in 1973 and is now enjoyed by many as a public park.

Inwangsa Temple (인왕사 (서울))

3.5Km 2020-04-02

16-1, Tongil-ro 18ga-gil, Jongno-gu, Seoul
+82-2-737-4434

Inwangsa Temple refers to the entire cluster of small Buddhist temples located on Inwangsan Mountain (alt. 338m) in the heart of Seoul. The eastern foot of the mountain has many scenic spots with its distinctively cozy and tasteful atmosphere, and the northern area called Mugye-dong also offers beautiful scenery. Inwangsa Temple was established in the early Joseon period (1392-1910) to guard the national palace Gyeongbokbung. The temple is comprised of 11 shrines from five different Buddhist orders. The unique design of each shrine adds pleasure to hikers on their way up to Seonbawi, an unusual rock formation that is a site of many folk beliefs and shamanist rites.

Seoul Museum of History (서울역사박물관)

3.5Km 2025-01-17

55 Saemunan-ro, Jongno-gu, Seoul

Seoul Museum of History covers everything about Seoul's history and culture from the prehistoric era to modern times, focusing especially on the Joseon era. The museum aims to raise cultural awareness and build a strong bond within the community by collecting, preserving, researching, and displaying artifacts and materials related to Seoul as well as promoting the city's history and culture to an international audience.

Sungnyemun Imported Goods Shopping Center (숭례문(남대문) 수입상가)

3.5Km 2023-06-13

21, Namdaemunsijang 4-gil, Jung-gu, Seoul
+82-2-779-2951

Sungnyemun Imported Goods Shopping Center consists of two underground floors within the Daehan Hwaje Building (B3F-22F). The building is easy to locate among the low buildings of Namdaemun Market. In addtion to many items, the shopping center is particularly known for its cameras and audio equipment. Main items also include trekking items, household items, electronics, and fishing gear.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information