Matthew Chang Anguk (메튜장 안국)

6.0Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Museum Kimchikan (뮤지엄 김치간)

6.0Km 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Toin (토인)

6.0Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

6.0Km 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Whanki Art Museum (환기미술관)

6.0Km 2024-03-04

63, Jahamun-ro 40-gil, Jongno-gu, Seoul
+82-2-391-7701

Whanki Art Museum exhibits the works of Kim Whanki (1913-1974), the pioneer of Korean abstract art. Kim was inspired by traditional features such as Korean mountains and streams, the sky, moons and clouds, the white porcelain and traditional patterns, and worked to express them in abstract forms through points, lines, and surfaces. The main collection features nearly 300 works by Kim. One can also find an art shop and a café.

Kukje Gallery (국제갤러리)

6.0Km 2021-07-29

54, Samcheong-ro, Jongno-gu, Seoul
+82-2-735-8449

The Kukje Galley has been committed to presenting the work of significant Korean and international contemporary artists to the public since 1982. The gallery has established itself as a leading venue for international exhibits such as Helen Frankenthaler, Sam Francis, Jim Dine, Frank Stella, Robert Mangold, Anthony Caro, Cy Twombly, Edward Ruscha, Anselm Kiefer, Joseph Beuys, and Bill Viola, attracting enthusiastic responses from both the public and the media.

The gallery has placed emphasis on collaborations between artists, galleries, and art dealers around the world and nurturing upcoming artists by sponsoring their artwork and giving them international exposure.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

6.0Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

6.0Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

6.0Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Childrens Museum of the National Museum of Korea (국립중앙박물관 어린이박물관)

6.0Km 2021-09-15

137, Seobinggo-ro, Yongsan-gu, Seoul
+82-2-2077-9000

The Children’s Museum of the National Museum of Korea is an experience-oriented museum where children can see, touch, and feel history through hands-on programs and games. The permanent exhibition hall displays replicas of historical items so children can learn about Korea’s cultural heritage in a fun and interactive way. Children can also experience the lifestyle and wisdom of the past through experience programs.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information