Amorepacific Museum of Art (아모레퍼시픽미술관)

4.8Km 2024-12-31

100 Hangang-daero, Yongsan-gu, Seoul

Amorepacific Museum of Art, located in Yongsan-gu, Seoul, was originally a museum exhibiting artworks collected by the late Seo Seong-hwan, the founder of Amorepacific, but later changed its name to Amorepacific Museum of Art, or APMA, in 2009 and has since been operating as an art exhibition hall. The mission upon its foundation was seeking to be "a space where beauty in the midst of daily lives is discovered" and communicating with the public. In accordance with this objective, the museum collects, researches, and exhibits Korean ancient art and both Korean and international contemporary art while, also, aiding researchers, scholars, and young artists. The underground exhibition hall hosts diverse exhibits encompassing ancient art, contemporary art, and Korean art. The 1st floor of the "Atrium," an enormous space that continues from the 1st to 3rd floors, features the museum lobby, a museum shop, an exhibition space called "APMA Cabinet" and apLAP, which is a library of art exhibition brochures from around the world. The art museum is located on the 1st floor of the new Amorepacific headquarters building, a famous work of architectural beauty of Yongsan designed after white porcelain.

Kumho Art Hall (금호아트홀)

4.8Km 2021-05-28

76, Saemunan-ro, Jongno-gu, Seoul
+82-2-6303-1977

Kumho Art Hall was built in 2000 exclusively for classical music concerts, with 390 seats, the perfect structure for chamber concerts. All seats are recital hall chairs and the wide spacing between rows of chairs helps the audience to have a pleasant time. Upon entering the theater, all cell phones will turn off automatically. This helps all visitors to enjoy the concert without being interrupted by ringing cell phones. The interior is cozy and luxurious, and the stage is made of maple.

Deoksugung Stone Wall Path (덕수궁 돌담길)

4.8Km 2025-01-10

24 Sejong-daero 19-gil, Jung-gu, Seoul

The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.

Jeongdong Observatory (정동전망대)

4.8Km 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Suseongdonggyegok Valley (수성동계곡)

4.9Km 2023-08-17

185-3, Ogin-dong, Jongno-gu, Seoul 서울특별시 종로구 옥인동

Suseong-dong Valley's stream runs down from Inwangsan Mountain and joins Cheonggyecheon Stream, and it is said that the name of the village was called Suseong-dong during the Joseon dynasty due to the loud and clear sound of the flowing water. It appears in the painting "Jangdong Palgyeongcheop," which is Jangdong Eight Scenic Views, that depicts the eight scenic views of Bugaksan Mountain and Inwangsan Mountain as well as in other historical books of the Joseon dynasty as a place of scenic beauty. The valley was so famous for its beauty, that Prince Anpyeong of the Joseon dynasty built his house "Bihaedang" to fully enjoy the view, and the valley and its stone bridge were designated as a cultural property of Seoul in 2010.

Jangchung Jokbal (장충족발)

4.9Km 2024-10-15

31, Noryangjin-ro 16-gil, Dongjak-gu, Seoul
+82-2-816-9824

Jokbal (pig’s feet) is a representative food loved by Koreans. The best menu at this restaurant is braised pigs' feet. This Korean dishes restaurant is located in Dongjak-gu, Seoul.

Namdaemun Market (남대문시장)

4.9Km 2024-05-17

21, Namdaemunsijang 4-gil, Jung-gu, Seoul
+82-2-753-2805

Opened in 1964, Namdaemun Market is the largest traditional market in Korea with shops selling various goods. All products are sold at affordable prices and the stores in this area also function as wholesale markets.

Most of the goods are made directly by the storeowners. Namdaemun Market is even open overnight, from 23:00 to 04:00, and is crowded with retailers from all over the country. When day breaks, the site of busy shoppers bustling around the market creates a unique scene that attracts tourists worldwide. Namdaemun Market sells a variety of clothes, glasses, kitchenware, toys, mountain gear, fishing equipment, stationery, fine arts, accessories, hats, carpets, flowers, ginseng, and imported goods.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

4.9Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Sky Pizza (스카이피자)

4.9Km 2025-11-05

86, Noryangjin-ro 6-gil, Dongjak-gu, Seoul

K-movie <PARASITE> - Real pizza store in the movie
It is a real pizza store that appears in the movie 'Pizza Age'. Kitaek's (played by Song Kangho) family has a side job folding pizza boxes here. It also appears as a place where family members gather to conspire to kick out President Park's butler. Although it is a pizza store located in a quiet residential area, it is famous for the movie 'PARASITE' and is visited by ‘PARASITE’ fans from all over the world. There is a picture of the president and director Bong Joonho on the inside wall.

Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)

5.0Km 2025-01-13

99 Sejong-daero, Jung-gu, Seoul
+82-2-771-9951

Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.

Amorepacific Museum of Art (아모레퍼시픽미술관) - Area information - Korea travel information