Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

6.4Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Seusiya (스시야)

6.4Km 2021-03-22

43, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-2268-8775

A restaurant that sells various Japanese dishes from sashimi course meal to stew. This Japanese (cuisine) restaurant is located in Jongno-gu, Seoul. The most famous menu is assorted sushi.

The Hanok (더 한옥)

6.4Km 2021-03-24

75, Gyedong-gil, Jongno-gu, Seoul
+82-2-743-7470

You can enjoy coffee in a hanok (Korean house). This restaurant's signature menu is coffee. This cafe is located in Jongno-gu, Seoul.

Jeongwon Sutbulgalbi (정원숯불갈비)

6.4Km 2021-03-22

8, Donhwamun-ro, 9-gil, Jongno-gu, Seoul
+82-2-765-1305

A place where you can experience the Korean BBQ culture. This restaurant's signature menu is marinated grilled beef ribs. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Iga Bajirak Kalguksu (이가바지락칼국수)

6.4Km 2021-03-29

460, Yangcheon-ro, Gangseo-gu, Seoul
+82-2-3661-2077

This is where you can eat Kalguksu (chopped noodle soup) with fresh clams. This Korean dishes restaurant is located in Gangseo-gu, Seoul. The most famous menu is noodle soup.

The Place Seoul (traditional Korean-style guesthouse) / 복합한옥공간 곳

6.4Km 2025-03-05

52-11 , Gyedong-gil, Jongno-gu, Seoul
+82-10-3255-1289

The Place Seoul in Gye-dong, Jongno-gu, Seoul, is a meeting place of traditional and modern Korea. It has a yard with a beautiful 80 year-old dogwood tree, and a small garden in which guests can enjoy the passage of the seasons. The Place Seoul is an environment-friendly place which uses eco-friendly consumables such as toilet paper and shampoo. Breakfast is simple and healthy. There are many good cafes in nearby Bukchon, and local tourist attractions include the National Palace Museum of Korea and the National Museum of Modern and Contemporary Art.

Nakji Wangguk (낙지왕국)

6.4Km 2021-03-22

31, Donhwamun-ro, 5ga-gil, Jongno-gu, Seoul
+82-2-765-3119

A famous restaurant frequented by workers in Jongno. This seafood restaurant is located in Jongno-gu, Seoul. The representative menu is stir-fried octopus.

Jin Chamchi (진참치)

6.4Km 2021-06-30

354, Gamasan-ro, Yeongdeungpo-gu, Seoul
+82-2-832-0009

This is a place where you can enjoy delicious and nutritious tuna dishes. This Korean dishes restaurant is located in Yeongdeungpo-gu, Seoul. The representative menu is sliced raw tuna.

Nunnamujip (눈나무집)

6.4Km 2020-06-16

136-1, Samcheong-ro, Jongno-gu, Seoul
+82-2-739-6742

Nunnamujip is famous for a North Korean dish called, “Kimchi mari guksu”, which is a noodle dish in cold kimchi soup containing toasted laver, a boiled egg, and sesame. The soup is refreshingly cold and a little spicy. For “Kimchi mari bap”, a bowl of rice is put into cold kimchi soup instead of noodles. The taste is very unique. In addition to Kimchimari, “Tteokgalbi” is a popular dish on the menu as well.

The main restaurant is located in the basement, which has only limited seating capacity with a few tables. As a result, many people usually wait in line for lunch or dinner. A second franchise has opened in a three-story building across the street. To enjoy a quaint atmosphere, the first establishment is better, but the new one’s interior design is much more modern and fancier, giving it a fresh altering look.

Korea House (한국의집)

6.4Km 2024-10-28

10, Toegye-ro 36-gil, Jung-gu, Seoul

The Korea House was opened in 1981. It is a traditional Korean building that introduces the culture and lifestyle of Koreans, where you can experience traditional architecture and a classical atmosphere. The building was built in the style of the Joseon Dynasty's Jagyeong-jeon building at the Gyeongbok Palace. It is the only building built in the traditional architectural style. You will feel its antiquity as you enter the building.

It is divided into the Haerin-gwan (a space for people to get acquainted with each other), the Traditional Theater, and three annex buildings (Munhyang-ru, Nokeum-jeong and Cheongwu-jeong). At Haerin-gwan, you can enjoy traditional music at Garak-dang and try traditional food at Sohwa-dang. In the square of Garak-dang you can view a traditional wedding (on the weekends) or people playing folk games. Also, at the Traditional Theater, about 156 seats are available, and in the afternoons Human Cultural Assets or members of the National Center for Korean Traditional Performing Arts and the National Corps members present traditional music and dances. Sinayui, Salpuri, Pansori, the Drum Dance and the Bongsan Mask Dance are the most popular programs for foreigners. The programs are all explained in English and Japanese.

In the Cultural Gift Shop you can view various crafts made by traditional craftsmen. It is always open and the crafts are for sale as well. There are pottery, ceramics, golden crafts, knots and embroidery etc; approximately 500 pieces of artwork made by craftsmen from 20 different fields. Next to the House of Korea is the Namsan-gol Hanok Village where visitors can explore traditional houses.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가) - Area information - Korea travel information