Amorepacific Museum of Art (아모레퍼시픽미술관)

4.9Km 2024-12-31

100 Hangang-daero, Yongsan-gu, Seoul

Amorepacific Museum of Art, located in Yongsan-gu, Seoul, was originally a museum exhibiting artworks collected by the late Seo Seong-hwan, the founder of Amorepacific, but later changed its name to Amorepacific Museum of Art, or APMA, in 2009 and has since been operating as an art exhibition hall. The mission upon its foundation was seeking to be "a space where beauty in the midst of daily lives is discovered" and communicating with the public. In accordance with this objective, the museum collects, researches, and exhibits Korean ancient art and both Korean and international contemporary art while, also, aiding researchers, scholars, and young artists. The underground exhibition hall hosts diverse exhibits encompassing ancient art, contemporary art, and Korean art. The 1st floor of the "Atrium," an enormous space that continues from the 1st to 3rd floors, features the museum lobby, a museum shop, an exhibition space called "APMA Cabinet" and apLAP, which is a library of art exhibition brochures from around the world. The art museum is located on the 1st floor of the new Amorepacific headquarters building, a famous work of architectural beauty of Yongsan designed after white porcelain.

Jangchung Jokbal (장충족발)

4.9Km 2024-10-15

31, Noryangjin-ro 16-gil, Dongjak-gu, Seoul
+82-2-816-9824

Jokbal (pig’s feet) is a representative food loved by Koreans. The best menu at this restaurant is braised pigs' feet. This Korean dishes restaurant is located in Dongjak-gu, Seoul.

Miduem Eyewear - Hoehyeon Branch [Tax Refund Shop] (믿음안경 회현)

4.9Km 2024-04-18

33-1, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Miduem Optics [Tax Refund Shop] (믿음안경)

4.9Km 2024-06-27

33-1, Namdaemunsijang 4-gil, Jung-gu, Seoul

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New Kaist Eyewear [Tax Refund Shop] (뉴카이스트안경원)

4.9Km 2024-04-22

12-2, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Optical Manager - Namdaemun Branch [Tax Refund Shop] (안경매니져남대문점)

4.9Km 2024-06-27

1F and 2F, 2-1, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Boram Optical [Tax Refund Shop] (보람안경)

5.0Km 2024-06-26

25-3, Namdaemunsijang-gil, Jung-gu, Seoul

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Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

5.0Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Namdaemun Market (남대문시장)

5.0Km 2024-05-17

21, Namdaemunsijang 4-gil, Jung-gu, Seoul
+82-2-753-2805

Opened in 1964, Namdaemun Market is the largest traditional market in Korea with shops selling various goods. All products are sold at affordable prices and the stores in this area also function as wholesale markets.

Most of the goods are made directly by the storeowners. Namdaemun Market is even open overnight, from 23:00 to 04:00, and is crowded with retailers from all over the country. When day breaks, the site of busy shoppers bustling around the market creates a unique scene that attracts tourists worldwide. Namdaemun Market sells a variety of clothes, glasses, kitchenware, toys, mountain gear, fishing equipment, stationery, fine arts, accessories, hats, carpets, flowers, ginseng, and imported goods.

Kim's Optical [Tax Refund Shop] (김안경)

5.0Km 2024-06-27

1F, D-10, 9, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Amorepacific Museum of Art (아모레퍼시픽미술관) - Area information - Korea travel information