Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
8.0Km 2025-01-06
274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3
The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.
Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.
The Souvenir Fair (2025 대한민국 관광기념품 박람회)
8.0Km 2025-10-27
281 Eulji-ro, Jung-gu, Seoul
+82-10-8315-5434
The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.
Doota Mall (두타몰)
8.0Km 2025-10-23
275, Jangchungdan-ro, Jung-gu, Seoul
Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.
Daehakro Arts Theater (대학로예술극장)
8.0Km 2021-07-05
17, Daehak-ro 10-gil, Jongno-gu, Seoul
+82-2-3668-0007
Daehakro Arts Theater is a venue for performing arts that is comprised of a main hall and small hall. The main hall fills the first and second floors and has a proscenium stage with seating arranged in fan-shape. In an effort to present a more contemporary theater experience, the seats here are placed closer to the stage than those of a standard theater, allowing the audience to experience performances more vividly.
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