Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

6.6Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Bukchon Museum (북촌생활사박물관)

6.6Km 2022-08-30

90, Bukchon-ro 5na-gil, Jongno-gu, Seoul
+82-2-736-3957

The Bukchon Museum displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. The museum was founded to observe urban development that took place in the recent decades through collected and preserved veryday household items that were used by Bukchon residents. Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.

Jeonjugol Sutbulgalbi (전주골숯불갈비)

6.6Km 2021-03-22

15, Donhwamun-ro, 5ga-gil, Jongno-gu, Seoul
+82-2-765-2582

It is famous as a regular hang-out spot of the well-known Korean MC (Hae Song). This restaurant's signature menu is grilled beef ribs. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Seusiya (스시야)

6.6Km 2021-03-22

43, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-2268-8775

A restaurant that sells various Japanese dishes from sashimi course meal to stew. This Japanese (cuisine) restaurant is located in Jongno-gu, Seoul. The most famous menu is assorted sushi.

Himart - Guro Branch [Tax Refund Shop] (하이마트 구로점)

6.6Km 2024-04-22

277, Gamasan-ro, Guro-gu, Seoul

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Olive Young - Boramae Branch [Tax Refund Shop] (올리브영 보라매)

6.6Km 2024-04-18

16, Boramae-ro 5ga-gil, Dongjak-gu, Seoul

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North Beach (노스비치)

6.6Km 2020-04-25

171, Itaewon-ro, Yongsan-gu, Seoul
+82-2-793-6098

Opened in 1987 in Itaewon, North Beach has been a successful leather goods brand, even launching branches in department stores. Appearing frequently in magazines and on TV programs, it is a leather shop that is extremely popular among international residents and tourists. It stands out even in Itaewon, an area known for excellent leather products. The store's main items include leather and fur goods for women.

Halmeoni Kalguksu(할머니칼국수)

6.6Km 2021-04-14

14-2, Donhwamun-ro 11da-gil, Jongno-gu, Seoul
+82-2-569-9900

It is a place where you can enjoy Korean noodles with hot soup. The best menu at this restaurant is noodle soup. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Slow Steady Club - Samcheong Branch [Tax Refund Shop] (슬로우스테디클럽 삼청)

6.6Km 2024-06-27

2F, 84, Yulgok-ro, Jongno-gu, Seoul

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Cheongwonsanbang Studio (청원산방)

6.6Km 2019-10-02

27, Bukchon-ro 6-gil, Jongno-gu, Seoul
+82-2-715-3342

Located in Samcheong-dong and established in 1981, Cheongwonsanbang Studio is an art studio by Sim Yong-sik (Intangible Cultural Property designated by City of Seoul). He works on various traditional windows and doors with his students, promoting them in Korea and other countries. Doors and windows with beautiful patterns are all over the place in this studio: doors that can hang against a wall, windows decorated with cherry blossoms, comb-patterned windows and so many more. Visitors can also enjoy beautiful crafts in various exhibition events.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가) - Area information - Korea travel information