Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)
8.0Km 2025-06-30
266 Jong-ro, Jongno-gu, Seoul
Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.
Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
8.0Km 2025-01-06
274, Cheonggyecheon-ro, Jung-gu, Seoul
The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.
Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.
The Souvenir Fair (2025 대한민국 관광기념품 박람회)
8.0Km 2025-10-27
281 Eulji-ro, Jung-gu, Seoul
+82-10-8315-5434
The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.
Doota Mall (두타몰)
8.0Km 2025-10-23
275, Jangchungdan-ro, Jung-gu, Seoul
Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.
Geumdwaeji Sikdang (금돼지식당)
8.1Km 2025-10-28
149 Dasan-ro, Jung-gu, Seoul
Geumdwaeji Sikdang is renowned as one of the top three pork restaurants in Seoul, specializing in pork dishes. Its signature menu item is the nunkkon moksal (grilled pork shoulder), known for its marbled appearance resembling snowflakes. Bonsamgyeop (grilled bone-in pork belly) and deungmoksal (short loin and pork shoulder) are also popular choices. They offer fragrant basil wraps as a side dish, which perfectly complements the slightly grilled basil with the juicy and flavorful meat, creating a harmonious taste sensation that is considered a delicacy at this establishment.
Daehakro Arts Theater (대학로예술극장)
8.1Km 2021-07-05
17, Daehak-ro 10-gil, Jongno-gu, Seoul
Daehakro Arts Theater is a venue for performing arts that is comprised of a main hall and small hall. The main hall fills the first and second floors and has a proscenium stage with seating arranged in fan-shape. In an effort to present a more contemporary theater experience, the seats here are placed closer to the stage than those of a standard theater, allowing the audience to experience performances more vividly.
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