Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

6.2Km    2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Soul (소울)

6.2Km    2025-08-20

B1, 35 Sinheung-ro 26-gil, Yongsan-gu, Seoul

Soul is a fine-dining located in Hannam-dong. It presents reinterpretations of Korean cuisine, drawing inspiration from traditional dishes. The menu is structured into lunch and dinner courses. Known for its ability to artistically express familiar flavors encountered in daily life, Soul was selected for the 2023 Michelin Guide Seoul. Operating on a reservation-only basis, bookings can be made via phone.

Ahn Junggeun Memorial Museum (안중근의사기념관)

6.2Km    2024-03-06

91, Sowol-ro, Jung-gu, Seoul
82-2-3789-1016

The Ahn Junggeun Memorial Museum honors the memory of Ahn Junggeun (1879-1910), an independence activist and soldier who advocated for Korean independence and peace in Asia. He fought against the Japanese to defend the Korean Empire (1897-1910). He was executed in 1910 for assassinating Hirobumi Ito, the Japanese who led the invasion of Korea in 1909, in Harbin, China.

National Memorial of Korean Provisional Government (국립대한민국임시정부기념관)

6.2Km    2023-01-16

279-24, Tongil-ro, Seodaemun-gu, Seoul

The National Memorial of Korean Provisional Government was established to shine a light on the proud history of the Korean Provisional Government's independence and the spirit of a democratic republic and to pass it on to future generations. The four-story memorial building with three underground floors houses three permanent exhibits, one special exhibit, Larchiveum, Symbol Plaza, storage, multi-purpose hall, and rooftop garden over a total area of 3,656 square meters, a total floor area of 9,703 square meters and a total exhibition space of 2,240 square meters. The permanent exhibits consist of a series of historic events from the March 1st Movement, which served as a turning point for the formation of the Provisional Government, to the foundation of the Korean Government that succeeded the mantle of the provisional government, while the special exhibit on the 1st floor currently hosts a special opening exhibition under the title of 『The Return of the Provisional Government of the Republic of Korea』. Moreover, a symbolic wall installation under the theme of "Waves of History" is displayed in the outdoor plaza on the 1st floor of the memorial expressing the Provisional Government’s desire for independence and the dynamics of the past, present, and future of Korea.

Hanaro Optics [Tax Refund Shop] (하나로안경원)

6.2Km    2024-04-19

48, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Digital Pavilion (디지털 파빌리온)

6.2Km    2021-02-01

396, World Cup buk-ro, Mapo-gu, Seoul
+82-2-2132-1179

Digital Pavilion is a space for IT companies to market their company and product. I City is a futuristic city that has streets, schools, culture, and lifestyle of the future. In the ICT center, visitors can learn about the fundamentals of ICT in a fun way. In particular, the VR Developing Bed offers many programs, although reservations are required.

Korea Samgyetang (고려삼계탕)

6.2Km    2024-06-19

1 Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-752-9376

Located near City Hall Station, Korea Samgyetang specializes in samgyetang. Samgyetang is a traditional healthy dish made by simmering cleaned young chicken in a broth with ginseng, jujube, and glutinous rice. The light and tender texture of the stewed chicken and the ginseng-flavored glutinous rice porridge is excellent. Ogolgye tang (silkie chicken soup) and jeonbok samgye tang (abalone and ginseng chicken soup) are also favorites among patrons. This restaurant was selected for the Michelin Guide Seoul in 2023.

Sangam-dong MBC New Headquarters Media Center (상암동MBC신사옥미디어센터)

6.2Km    2025-11-05

255 Seongam-ro, Mapo-gu, Seoul

Bvlgari [Tax Refund Shop] (불가리안경)

6.2Km    2024-06-27

Store #3, 3, Sowol-ro, Jung-gu, Seoul

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Appenzeller Noble Memorial Museum (배재학당 역사 박물관)

6.2Km    2022-10-14

19, Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-319-5578

The Appenzeller Noble Memorial Museum is dedicated to Henry Gerhart Appenzeller, the missionary who opened the first Western-style educational institution in Korea in 1885. The school started with English and core subjects, but expanded into the Pai Chai University, Pai Chai High School, and Pai Chai Middle School and has many famous alumni, including Rhee Syng-man. The memorial hall opened in 2008 in the east wing of the original school building, which was built in 1916 and designated as a Seoul Monument. With dynamically arranged permanent exhibitions, annual special exhibitions and special lectures, the museum offers a unique learning experience to visitors and people with an interest in the history of education in Korea.