HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점) - Area information

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

15.2Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

15.2Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

15.2Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Daeo Bookstore (대오서점)

15.2Km 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Insa-dong Geujip (인사동그집)

15.2Km 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Happy Jewerly [Tax Refund Shop] (해피쥬얼리)

15.2Km 2024-06-27

1F, #21, 26, Donhwamun-ro, Jongno-gu, Seoul

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Woo Lae Oak (우래옥)

15.2Km 2024-03-07

62-29 Changgyeonggung-ro, Jung-gu, Seoul
+82-2-2265-0151

Woo Lae Oak is a Pyeongyang naengmyeon (Pyeongyang cold buckwheat noodles) restaurant established in 1949. Its signature dish is the Pyeongyang naengmyeon, known for their clean and light broth. Alongside the onmyeon (warm noodles), they also serve bulgogi, which complements the warm broth perfectly. The restaurant is renowned to the extent that customers often line up to dine, and it was selected for the Michelin Guide 2023.

CheongKwanJang - Cosmo Tower Branch [Tax Refund Shop] (정관장 코스모)

15.2Km 2024-04-18

B1F, 416, Yeongdong-daero, Gangnam-gu, Seoul

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Spa 1978 Donginbi (SPA 1978 동인비)

15.2Km 2025-10-23

416 Yeongdong-daero, Gangnam-gu, Seoul

In traditional Korean medicine, summer is the season when one's energy is severely depleted as people tend to sweat a lot even with little movement. As you are more likely to feel fatigued and lose vitality, replenishing one's energy is crucial. According to Donguibogam, a traditional Korean medical encyclopedia, red ginseng is recommended for vitality. The book says red ginseng slows the aging process and boosts one's energy, helping you live longer. It's effective in restoring vitality and alleviating fatigue. Red ginseng is made by steaming ginseng for approx. 3 hours without peeling it and then letting it dry slowly. This steaming and drying process reduces ginseng's sugar level while creating an active compound, which enhances its efficacy. Saponin, which is abundant in red ginseng, is known for boosting one's immunity and restoring vitality. Notably, ginsenoside helps with digestion, metabolism, and the absorption of nutrients, thereby restoring one's energy. SPA 1978 Donginbi, run by the premium red ginseng brand Jung Kwan Jang, is a specialized spa facility that uses beneficial red ginseng.

Asin [Tax Refund Shop] (아신)

15.2Km 2024-04-19

1F, 50-1, Insadong-gil, Jongno-gu, Seoul

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HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점) - Area information - Korea travel information