Korea Grand Sale (코리아그랜드세일)

Explanation

The Korea Grand Sale is Korea’s premier tourism festival for international visitors, combining shopping, culture, and travel. Held during the winter tourism off-season, the event aims to promote travel to Korea by offering a wide range of benefits for international visitors across various sectors, including flights and transportation, shopping, accommodation, food and beverages, beauty and wellness, experiences, and travel services. The event also features special promotions and hands-on programs, along with visitor services and exclusive benefits available at the Myeongdong Welcome Center. More information is available on the official Korea Grand Sale website and Korea Tourism Organization social media channels.

Inquiry

Ministry of Culture, Sports and Tourism +82-1644-7855

Homepage

en.koreagrandsale.co.kr/

Information Use

Event Start Date : 2026년 12월 23일

Event end date : 2027년 02월 13일

Venue : Myeong-dong Noon Square and nationwide (online & offline vendors)

Organizer info : Ministry of Culture, Sports and Tourism

Contact the organizer : +82-1644-7855

Sponsor Information : Visit Korea Year Committee

Charges (Hours) : Free

Location

14 Myeongdong-gil, Jung-gu, Seoul

Directions

Seoul Light Gwanghwamun (서울라이트 광화문)

Seoul Light Gwanghwamun (서울라이트 광화문)

2026-10-26

1-68 Sejongno, Jongno-gu, Seoul
+82-2-2133-1936

Seoul Light Gwanghwamun is Seoul’s premier light festival, featuring a combination of media art with cultural and artistic content. Seoul is a city that transforms like a living organism, shaped by the movements and stories of countless people. Standing at its heart, Gwanghwamun Gate is a symbolic space where Seoul’s history and the lives of its citizens have intertwined over time; it is also the “birthplace of light,” where electricity first entered modern Korea and illuminated the city’s nights. That light did more than simply dispel the darkness; it transformed people’s daily lives and culture, and that momentum continues to this day, shaping the city’s rhythm in every aspect of our lives. Seoul Light Gwanghwamun once again illuminates Seoul’s transformation with light at the very spot where that first light was kindled.

Busan Christmas Village (크리스마스 빌리지 부산)

Busan Christmas Village (크리스마스 빌리지 부산)

2026-10-26

120 Suyeonggangbyeon-daero, Haeundae-gu, Busan
+82-70-4680-1718

Busan Christmas Village takes place at the Busan Cinema Center for one month leading up to Christmas. In this vibrant village welcoming visitors, visitors can enjoy a snowy plaza, parades, choir performances, limited-edition Christmas menus by Chef Kang Leo and local Busan brands, gift shops, and season-limited pop-ups. This year, the event operates on a paid ticket system to reduce waiting times and congestion, allowing for a more relaxed experience.

Sium Sium Morning (쉬엄쉬엄모닝)

Sium Sium Morning (쉬엄쉬엄모닝)

2026-10-20

83-19 Seonsa-ro, Gangdong-gu, Seoul
+82-1644-6155

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Dongdaemun-gu TEN FESTA (동대문구 청소년 페스티벌)

Dongdaemun-gu TEN FESTA (동대문구 청소년 페스티벌)

2026-10-15

22 Hancheon-ro 43-gil, Dongdaemun-gu, Seoul
+82-2-2127-4231

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Uiryeong Gigang Rich Flower Festival (의령기강리치꽃축제)

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2026-10-15

228 Seongsan-ri, Jijeong-myeon, Uiryeong-gun, Gyeongsangnam-do
+82-55-570-2764

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Yeosu National Heritage Media Art Festival: Jinnamgwan Guesthouse (국가유산 미디어아트 여수 진남관)

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2026-10-13

11 Dongmun-ro, Yeosu-si, Jeonnam-Gwangju
070-8064-0807

The Yeosu National Heritage Media Art Festival is a nighttime cultural event that presents Yeosu’s national heritages through media art. Under the theme “Jinnamgwan: Rebuilt with Light,” the event will be held from October 9 to November 8, 2026, in the areas surrounding Jinnamgwan Guesthouse, Gosodae Command Post, and Yi Sunsin Plaza. Based on the historical background and spatial characteristics of key locations, the event uses video and light to depict the War Diary of Yi Sunsin, Admiral Yi Sunsin’s spirit of compassion for the people, and the voyages of the Turtle Ship. The event consists of media art exhibitions featuring the architecture of Jinnamgwan Guesthouse, the stele pavilion and protected trees at the Gosodae Command Post, and the Turtle Ship at Yi Sunsin Plaza. It also offers programs that combine viewing and hands-on experiences, such as an AI metahuman portrayal of Admiral Yi Sunsin, interactive content using visitor photos, and a stamp tour. The stamp tour involves visiting Jinnamgwan Guesthouse, Tarubi Monument, and the Turtle Ship, and on weekends during the event, experiential programs and a flea market will also be held.

Daejeon Seo-gu Art Festival (대전 서구 아트페스티벌)

Daejeon Seo-gu Art Festival (대전 서구 아트페스티벌)

2026-10-13

1544 Dunsan-dong, Seo-gu, Daejeon
+82-42-288-2740

The Daejeon Seo-gu Art Festival is a celebration of light, culture, and the arts unfolding in the area in front of the Seo-gu District Office. Launched in 2016, the Daejeon Seo-gu Art Festival is a cultural and arts festival featuring the latest trends and a diverse lineup of cultural and arts programs. It is also one of Daejeon’s flagship festivals, featuring an art market where visitors can view and purchase a variety of artworks created by artists from across the country, as well as hands-on programs and diverse cultural performances centered on the arts. In addition to its flagship programs, the festival offers opportunities to appreciate various artworks throughout the venue. With a diverse lineup of family-friendly activities, it provides a chance to find cultural healing on a crisp autumn day.

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2026-09-30

37 Gyedong-gil, Jongno-gu, Seoul
+82-2-550-2548

Seoul Hanok Week is a cultural event held in the Bukchon and Seochon areas, featuring exhibitions, talks, tours, hands-on activities, performances, and other programs that showcase the spaces and appeal of traditional Korean hanok. The event offers various opportunities to experience hanok as part of everyday life through a range of cultural programs.

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Korean Dream Hangang Festival (코리안드림 한강대축제)

2026-09-30

2273 Gangbyeonbuk-ro, Gwangjin-gu, Seoul
+82-70-5050-3805

The Korean Dream Hangang Festival is a large-scale citizen-participation cultural festival held along the Hangang River in Seoul. Featuring music, performances, interactive activities, and other cultural programs, the festival offers visitors an opportunity to engage with Korean culture through a variety of experiences. Since its launch in 2015, the festival has encouraged citizens to actively participate rather than simply attend as spectators, conveying its message through engaging cultural experiences.

Korea Maritime Mobility · Safety Expo (대한민국 해양 모빌리티･안전 엑스포)

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2026-10-20

206 Chungjang-daero, Dong-gu, Busan
+82-70-4365-7047

The Korea Maritime Mobility · Safety Expo 2026 offer hands-on activities and programs designed to help visitors learn about the importance of maritime safety in a fun and accessible way. Held around Busan Port’s Bukhang Waterfront Park, the programs include an AI-powered maritime photo zone, life jacket decorating and runway experiences, CPR training, and opportunities to try on a Korea Coast Guard uniform. Visitors can also experience ship operation through a simulation, explore various maritime emergency situations in a VR experience zone, and learn how to properly use lifesaving equipment such as life jackets and liferafts. A stamp tour connecting the BPEX exhibition hall with North Port Waterfront Park will also be available, allowing visitors to explore future ships, autonomous navigation, eco-friendly maritime technologies, and maritime safety and AI technologies while enjoying hands-on activities.

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